Brand culture

INTRODUCTION

Kawasaki sports industry was founded in 1915, is one of the World's leading brands for Badminton and Tennis series.

Shenzhen Chuanqi (kawasaki) Sports Co., Ltd. was established in 2002, is an international sporting goods company.
It's R & D based in the Asia Pacific region. It mainly specializes in tennis & badminton sporting good such as badminton racket, tennis racket, sportswear, sports shoes, shuttlecocks and bags etc.

In 2009, The international top badminton coach Li Mao was invited as the global technical consultant for KAWASAKI. 
 
In 2013, Chuanqi (kawasaki) established KAWASAKI International Badminton Club in Malaysia. 

In 2014, KAWASAKI International Badminton Club moved to Shenzhen, China

The company's development concept is pro active and has been leading in badminton field.

COMPANY VISION
Being An Outstanding Sports Enterprise in Sport Industry

COMPANY MISSION
Bring healthy and happy life to people and make contributions to social progress.

COMPANY SPIRIT
HONESTY, INNOVATION, EFFICENCY, COOPERATION

HONESTY: Reliable and Modest
INNOVATION: Creativity and Unique
EFFICENCY: Practical and Implementation
COOPERATION: United and Win-Win

SENSE OF VALUE
D&R, production and selling to quality products for customers.
Honesty, reliability and modesty are our important moral values.
Keeping on innovation and improving is the source of our company development/
Trying our best to offer our customers and partners best service. Exceeding their EXPECTATIONS is our most important duty.
Respecting everyone, cooperating with sincerity and create a better world to live together.